I ran nightclubs for ten years, restaurant for five and events for thousands. I headed up comms for a two billion business then flew solo to reach those who needed me most. I understood people before I mastered business. I show you how to do the same by understanding you first. 

Sales +Operations Expert, Human Design Obsessive, MSc Leadership + Strategy, Master Certified Coach, Corporate Escapee and Writer.

MEET ALEX

WRITER / Coach / HUMAN DESIGN / The 23 Method/ DESIGN BRIEFS / Substack / SPEAKER/ Cardiff /  

Ever since I got cancer,  I wanted to hang out with folk who got me and I got them, live clutter-free, drink tea in bed, master the *capsule wardrobe, never explain myself again.
I built a business and a life to make all of it true (*still work in progress).

NEVER explain YOURSELF AGAIN

THE MISSION

ABOUT

The Story • The Story • The Story •

After simultaneously getting a first class MSc in Leadership + Strategy and recovering from breast cancer I realised the corporate world didn't need me, and I didn't need it. The businesses that actually needed me were the scrappy, brilliant small businesses drowning in chaos.

Now I work as a business coach and Human Design strategist helping founders stop being the bottleneck — so they can take real holidays, hire with confidence, and scale without the spiral.

Hi, I’m Alex, and after two decades in FTSE 250, I help you build a business and life that run as good as they look.

I'm also a health coach, a mum of one and wife of the love of my life, and a firm believer that a well-built system using Human Design is the most underrated form of self-care.

If your business is currently running on vibes, caffeine, and a prayer, hit the link below. I can help!

I simplify businesses, audit what’s working and what isn’t, build the infrastructure for sustainable growth, and design teams to actually use it.

Describe this service, offer, or brand differentiator. Link to the services page or contact page.

Business Coach

Describe this service, offer, or brand differentiator. Link to the services page or contact page.

Business growth

Describe this service, offer, or brand differentiator. Link to the services page or contact page.

Human design brief

WAYS TO WORK TOGETHER 

I answer specific problems using your Human Design, from how you never second guess a decision again, how you stop money being a mood and just the mechanic it is, right through to the best pitching style to a specific client. 

For Business

human design

1000 right decisions

+ Includes this important thing
+ And also this that people want
+ Don't forget this include
+ Potentially one more thing here

Briefly describe your signature offer. In Kara's case, that might look like her Systems Architect course or COO offering. Talk a little bit about what makes it great, why people love it, and what it includes.

DETAILS

1 SOP is worth  1,000 SLACK MESSAGES

06

SOURDOUGH is a MODERN ART FORM

05

PILATES is CHEAPER than THERAPY

04

BURNOUT is mostly just BAD OPERATIONS

03

THE SMARTEST PEOPLE watch TRASH TV

02

GOOD SKINCARE is a BUSINESS EXPENSE

01

CORE BELIEFS

Book a free consultation to see how I can help you take your next steps faster and further. 

by design

BUILD SOMETHING

ready to